If you've been looking to join a fast-growing startup, backed by the same investors as Stripe & Airbnb, with a mission to make a huge positive impact, then you’ve found the right place!

Our Mission

Our mission at Goodstack is to make it easy to do good on a global scale.

🌎

We empower companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams.

Global brands including LinkedIn, HSBC, OpenAI, Atlassian and Twilio - as well as thousands of nonprofits including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference.

This year, we are on track to facilitate over $3 billion in donations to good causes, building on the $1 billion enabled in 2023, $120 million in 2022, and $3.5 million in 2021.

To achieve our mission, we need you 🫵

Join Our Series A Startup as Head of Marketing and Help Define Goodstack’s Story

We’re looking for a strategic and hands-on Head of Marketing to lead our brand and product marketing efforts from the ground up.

What does success look like in this role? Establishing our brand as the disruptive category leader in the impact space and driving net new revenue growth through creating logo demand.

You’ll be instrumental in shaping how we communicate our unique value to corporate clients and nonprofits alike, taking ownership of positioning, messaging, and storytelling. In this role, you’ll focus on clearly articulating what Goodstack offers, why it matters, and who we’re here to help.

This is a standalone role, with potential to build a team as we scale. You’ll work closely with Sales, Product, and Partnerships to create effective marketing materials and craft the narrative that will drive Goodstack’s growth. If you’re passionate about brand-building and product marketing without a focus on paid media, this could be the perfect role for you!

As Head of Marketing, Your Mission Will Be To:

• Develop and own the messaging, positioning, and value propositions for Goodstack’s product lines, ensuring clarity in how we communicate with our target audiences.
• Collaborate closely with the Sales and Partnerships teams to create compelling sales materials, pitch decks, and case studies that support deal flow and client engagement.
• Lead content creation efforts across website, blog, social media, and other owned channels, producing high-quality, on-brand copy that builds awareness and trust.
• Build our top-of-funnel to deliver marketing-qualified leads, through growth marketing and account-based marketing.
• Represent Goodstack at events, building relationships and amplifying our brand presence in the corporate and nonprofit spaces.
• Ensure our marketing fundamentals are best-in-class, from setting up email marketing campaigns to using analytics as part of refining messaging effectiveness.
• Collaborate with Product to share insights and drive product roadmap.
• Develop and implement a communications strategy to keep stakeholders (both internal and external) informed and engaged.

After 3 Months, Success Will Look Like:

• Clear, customer-centric messaging for each of our product lines, aligned across all sales and marketing materials, included our website.
• A consistent stream of high-quality content that resonates with target audiences and reinforces our brand.
• A clear demand generation and account-based marketing strategy to help drive marketing-qualified leads at the top of the sales funnel.

This Role Is a Perfect Match for You If You Have:

• 7+ years of marketing experience, with a strong background in product marketing or a related field.
• Proven experience crafting positioning and messaging that drives product adoption and customer engagement.
• A track record of creating and managing content that tells a compelling brand story, ideally in a B2B or SaaS setting.
• Excellent copywriting skills and a strong eye for detail in content, branding, and messaging.
• Familiarity with email marketing tools, CRM platforms, and basic web analytics.
• High adaptability and a proactive approach with the drive to build a marketing function from scratch.

Bonus If You Have Knowledge Or Love Of:

• The nonprofit sector or experience with social impact-focused brands.
• Familiarity with Corporate Social Responsibility (CSR) or employee engagement initiatives within corporations.

What You Can Expect Upon Joining Our Team

💰 Salary reviews and share options
⚖️ Flexible working hours
🥳 Paid day off on your birthday!
🌴 25 days annual leave, plus paid public holidays
💙 Paid sick leave
💚 Paid mental health leave
🧘🏽 Paid wellness leave
⭐️ Paid days off to volunteer for non-profit causes
📚 Goodstack library
🤓 £1000 / $1,200 Learning & development budget
🌞 £250 / $300 Brighten your day budget
🖥️ WFH budget
🙌 … and so much more

About us

Since 2017, Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. In today's landscape, more businesses are recognising the necessity of embedding purpose into their operations to stay relevant.

To catalyse this transformation, we are constructing efficient global charitable rails accessible via an API globally.

Our vision is clear: To power purpose in every company and non-profit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better, purpose-driven world.

Let's do this! 💜

OUR PLEDGE TO DIVERSITY, EQUITY & INCLUSION

We take pride in our diverse and growing team representing 15+ nationalities across 5 continents 🌍 ! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

A team that represents the world that we are trying to support is a wiser, more knowledgeable and stronger one. We’re excited for you to bring your experience, yourself and your special lemon twist to Goodstack to propel us forward in striving to create a better world for us all.

Check out our Careers Page for more details!

Department

Marketing

Remote status

Hybrid Remote

Employment type

Full-time

Already working at Goodstack?

Let’s recruit together and find your next colleague.